Secure is a high quality low dose 28-day cycle combined oral contraceptive. It is targeted at women aged 20-39 in unions in both the rural and the urban areas. It is available in a two-cycle pack. Secure is effective, safe, affordable and easy to use. Each packet comes with a leaflet that provides instructions on its use, and answers any questions a woman may have. Pharmacists and chemical sellers have also been provided with a check list, trained to answer questions, counsel women on side effects, as well as identify who should or should not use Secure. They also recommend when a woman should see a physician, if necessary. In addition to pregnancy prevention, Secure also provides several non-contraceptive benefits. Women who use it have less menstrual pain and more regular periods. It also helps prevent some diseases such as anemia and some cancers.

• Secure’s chemical formulation is trusted by millions of women around the world. It is manufactured by a reputable American pharmaceutical company, Wyeth Laboratories Inc., which has a high standard for quality control, safety and effectiveness. Secure was approved by The Pharmacy Board in 1992.
• Secure has a strong brand name presence and a high recall amongst households and consumers.
• The brand name is in itself reassuring and has become synonymous with oral contraceptives.
• Secure comes with an attractive and high quality packaging, which reinforces its positioning as a first choice brand for spacers.
• The credibility of the commercials has gone a long way to create the large brand loyalty that secure has.
• The price of Secure, as compared to other competitive brands in its market segment, gives it a competitive advantage. It is extremely affordable.
• It is perfectly safe, and easy to use.

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