Since it's inception, GSMF has forged many partnerships to achieve common goals. We possess a fine reputation in the population community both in Ghana and internationally. This is borne out by collaboration on various projects with local and international organisations in population work, including the following: * SOMARC/The Futures Group International, Washington, D.C., USA * Cedpa, Washington D.C., USA * Planned Parenthood Association of Ghana * Population Communication Services (PCS/JHU), Baltimore, Maryland, USA * National AIDS/STDs Control Program (Ministry of Health) * FPLM/John Snow Inc., Roslyn, Virginia, USA * FOCUS * National Population Council, Ghana * INITIATIVES * Lady Pharmacists Association of Ghana (LAPAG) * Ghana United Nations Students Association * Population Action International, USA * Commercial Markets Strategies, USA * Muslim Family Counseling Services (MFCS) * Young Women Christian Association * Management Sciences for Health (MSH) UNICEF – GHANA Iodine Deficiency UNICEF contracted GSMF to develop and produce communication campaign materials for the eradication of IDD through the use of iodated salt. GSMF produced radio and TV commercials, developed posters, outdoor materials and information kits for interpersonal community programmes. MINISTRY OF HEALTH – GHANA Oral Rehydration Therapy for Child Survival GSMF was appointed to manage a unique partnership to distribute ORS in the private sector. This This partnership aimed at effective way in which GSMF executed projects both locally and internationally. Communications for ITMs Having the vision of being at the cutting edge of emerging public and environmental health issues, GSMF is administering the demand generation, advocacy, research and management component of the Malaria ITM Project. Ghana has committed itself to the new World Health Organisation (WHO), Roll Back Malaria Initiative (RBM) launched in September 1998, which builds on the Global Malaria Strategy with focus on Africa. The project has been developed into a partnership which includes representatives of the commercial sector and the Ministry of Health (MOH), local and international non-governmental organisations, including GSMF, BASICS, NetMark, PATH Canada, UNICEF and WHO as well as potential local funding partners, USAID, DFID, JICA, DANIDA and the World Bank. This partnership has been formalised into a Task Force, which has been commissioned to provide strategic guidance. Our experience in contracts and collaboration with the commercial sector for research and marketing of other public health products, provides a strong institutional base for the ITM partnerships. ADAPTIVE EYECARE LIMITED– UNITED KINGDOM Adaptive Spectacles In the past two years, GSMF has been conducting various marketing research studies on adaptive spectacles for Adaptive Eyecare Ltd based in Oxford, England. We conducted a market analysis of the optics industry in Ghana and also did various focus group discussions to ascertain consumer attitudes towards vision correction in urban and rural Ghana. As a follow on to this, we plan to conduct full-blown field trials of the adaptive spectacles in Ghana. ADEMAS – SENEGAL Strategic Business Planning In collaboration with Commercial Markets Strategies (CMS), we provided technical assistance in the preparation of a strategic business plan for sustainability to Ademas, a social marketing company based in Senegal. Ademas is involved in social marketing of family planning products and HIV/AIDS prevention. FOCUS National Population Council, Ghana INITIATIVES * Lady Pharmacists Association of Ghana (LAPAG) * Ghana United Nations Students Association * Population Action International, USA * Commercial Markets Strategies, USA * Muslim Family Counseling Services (MFCS) * Young Women Christian

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